xoxo...

If anyone's obsessed with Blake Lively, it's me. In her personal life, she considers herself to be pretty private. She doesn't disclose intimate details over social media, but in her professional life, she decided to take on social media marketing head on. In recent years, she launched the company 'preserve us.' This company highlights the stories and creations of artisans and with Blake's helping hand, they have received immense accreditation. She primarily markets these creators and designers through Instagram. Fortunately, her plan has been successful, the posts from preserve us receive thousands of likes and the importance of this marketing strategy is it's how genuine it is. She believes in eternal value and it's incredibly inspiring.

         

These are examples of the trendy products her company offers, all one of a kind and designed by people who have not achieved celebrity yet.

On a side note, her initial launch into stardom was Gossip Girl and if you're familiar you know that the show used a crazy amount of marketing. Always referring to different designers, stores, restaurants, artists etc. TV shows are known for driving consumers to what's "in" and it's no mystery that GG did just that. 

   

Are you doing it right?

So while I was searching for the next person to spotlight, I was determined to find something unique & different because I'm beginning to sound redundant. In doing so, I came across so many Instagram accounts who are just simply doing it wrong. So I decided to throw out a few do's and don'ts today.

First of all, when you follow a celebrity on social media platforms it's most likely because you are interested in their interests or you think their cool etc. It comes with the territory when you become famous that you should always try to please your fandom. Thus meaning, give them Instagram posts they actually want to see. 

Here goes the list(this pertains to mostly everyone, but tailored for celebs)

#1. Don't post crappy photos. For crying out loud, you've got $$$$ and a nice phone. So make sure your photos are of quality.

#2. Focus on engagement with your fans. Selfies are cool and we all talk about how great you look, but come on. We want more than that so let us know what you're up to. Jessie James Decker & Kristin Cavallari are both great example of this. Always showing us what their life looks like.

- Kim K..... people may love your face, but in my opinion the self promoting is over the top.

#3. Don't be spammy - my girl Miley is all about the spammy posts, granted she is definitely engaging with some of her followers but 20 posts in one day is WAY TOO MUCH.

#4. Do be consistent. This is your personal platform to convey who you are as a person, not just on a television screen. So hopefully your message is concise. Especially if you are marketing for other brands. For instance, if Nike uses you to promote, don't post a million pics in Under Armor gear. You'll have us all confused.

#5. Do be creative! We look to you to inspire us. If your life looks just like mine, I'm going to hit you with an unfollow real quick. Not that the lose of me loyalty matters, but the loss of millions certainly could.

Short & sweet, but definitely to the point.