While jotting down some of the trending topics from the past few days, I was trying to come up with a 'punny' hashtag. Some of them were #MissHawksSnow #MaHawksGeddonMeCold #SnowUniverse and that's when I realized that none of them were catchy enough. Therefore, Lesson #1 - Don't use a hashtag unless it's catchy or cool. Otherwise it's a waste of characters.
So what do massive amounts of snow, The Atlanta Hawks & Miss Universe(formerly known as Miss Columbia) have in common? While it may seem like nothing on the surface... maybe we should dig deeper. The reality of all of these things and what makes them each relevant to the other is that they were all shared over social media. Facebook, Twitter, Instagram, etc., they are pretty much our lifelines. I personally haven't watched a Hawks game and I didn't even tune into Miss Universe, but when I want to know what happened.. it's literally at my finger tips.
Who knew that us southern folks would be ridiculously understand of the Northeastern region's suffering through this impending blizzard. Well, since Snowpocalypse 2014, we're basically pros. Amirite? Speaking of the South, if someone told you literally any other time that the Hawks would be the best team in the NBA with a 16 game winning streak this season you would have most likely laughed in their face. WELL IT'S HAPPENING. Opposing fans are dropping like the snow in the Northeast. And in regards to Miss Universe, I mean... she's in charge of the universe now.... How could she not be totally relevent ;)
Topics such as these receive loads of extra attention because our voices are being heard. Our generation and generations to come have completely changed the game as far as marketing goes. Prior to this NBA season it was rare to see people wearing Hawks apparel and I live in Atlanta!! Now sales for tickets and gear are BOOMING! Not just because they are winning, but because we are talking about it and they hear us. Miss Universe most likely gained about a million new followers on every social media platform just because she won. And we will continue to see pictures of mile long lines at the Trader Joes in Manhattan.
When you take a step back and realize the changes that are occurring this very second, it's crazy.
Most popular trends:
#Snowmageddon2015
#SAGAwards
#Hawks
#MissUniverse
I like how you talk about our voices being heard. It it empowering. Social media has made that possible! Now, anyone with a Twitter handle or a Facebook has the power of influence. We are more important than ever to companies. We tell them what we like and what we don't like, and in turn, they listen! The entire way business is being done is changing right in front of our eyes.
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