I have been looking to Ashley Benson for guidance through social platforms since the start of Pretty Little Liars, which began while I was in high school. She is an avid Instagram user and she uses it show her fans what she uses in her daily life. Her character on PLL is very girly, but very fashion forward as well. However, in reality she has much more of a trendy street style or hipster per say. She's very open about being herself through social media and by this I mean she may be paid to promote certain brand, but she actually uses them. Not only does she let her fans know what makeup preferences she has or what hair product she is using, she also jet sets all over the world regularly, posting pictures of her journey along the way. These kind of posts provide inspiration for her 5.6 million Instgram followers.
To me, because Ashley is so young she has fabulous trendy taste that isn't so far past the reality of what's possible for people like me. I can model almost any outfit after something she has worn and what's so neat about Ashley like I mentioned prior, she's not a model who has to wear something she doesn't choose to. She shops at two of my favorite stores, Free People and Urban Outfitters which I find to be extremely cool about her because like I said, she provides so much fashion guidance for me. In other industries, she loooooves her some Starbucks and what young girl doesn't??? She is so frequently pictures with a Starbucks cup in hand.
On National Daisy Day, Ashley posted this picture of Marc Jacobs 'Daisy' perfume. Several of my friends and I own this perfume/ To me, this makes Ashley look so easy to relate to and on the same level as us even though she's outrageously famous.
Here she's got FitTea. I tried FitTea after she posted this because as many reviews as you read on what works and doesn't work. Celebrity endorsers drive me to make the most purchases.
Another huge trend these days in the Birchbox, it allows you to provide specific beauty/cosmetic preferences and they sent you samples once a month for 10 bucks. super super affordable. (RED) is also a movement to stop the effects of AIDS. Ashley Benson is cooler than you thought she was huh?
Needless to say, I have gone to Ashley's Insta on so many occasions seeking beauty advice and just to stalk her because naturally I think we are friends....
I think this is a great example of how a celebrity got it right on Instagram. In my opinion, too often they are using it to self promote, which gets annoying. I like that she uses it for a variety of things. It keeps her followers on their toes. There is definitely a happy medium.
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