We all know this face, but now Kristin Cavallari is known for much more than the mean girl of the Laguna Beach crowd. She is now married to football player Jay Cutler and has become wildly successful in the fashion world. She's very obviously gorgeous, but she is also a strong advocate for feminism and women feeling beautiful through healthy living. I chose to spotlight Kristin because I think she has mastered self promotion without communicating too much of an ego. She most recently has co founded a jewelry and shoe line, both of which are very trendy; however, she aimed this targeted these lines toward moms who want to portray good style. She is a mother of two and looks damn good doin' it! I hope to rock motherhood the way she does!
I pulled these photos from Kristin's Instagram in order to show off her abilities to use social media to boast her own line, but what I admire about her strategy is that she is also very candid about the pieces she's wearing rather than posting pictures from a professional photoshoot. I think a lot of celebrities choose to post pictures from moments they didn't style themselves. It's very evident that Kristin's taste is original and super trendy. I always look to her Instagram for advice from her on fashion, hair, makeup and even food, as she is an avid cook of all things healthy.
I also chose to show this picture because it is one of several that Kristin pays special attention to the stylist, designer or specific product she is using. I think it's very important for celebrities to use their fame to inspire their followers and let them know what their true tastes are.





I really love this about instagram! Many people, especially celebrities, are not shouting out their entire outfit. This includes hair and makeup, jewelry, etc. and I think it's great because all of these people have a following. Their following then become very interested in the stuff they're wearing and who designed it for them. When a celebrity includes their own line, it is even better because they really want to spread the word about their line or their new favorite product. Instagram and other platforms have really been the best way to spread WOM and get a product to be a big hit.
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