So while I was searching for the next person to spotlight, I was determined to find something unique & different because I'm beginning to sound redundant. In doing so, I came across so many Instagram accounts who are just simply doing it wrong. So I decided to throw out a few do's and don'ts today.
First of all, when you follow a celebrity on social media platforms it's most likely because you are interested in their interests or you think their cool etc. It comes with the territory when you become famous that you should always try to please your fandom. Thus meaning, give them Instagram posts they actually want to see.
Here goes the list(this pertains to mostly everyone, but tailored for celebs)
#1. Don't post crappy photos. For crying out loud, you've got $$$$ and a nice phone. So make sure your photos are of quality.
#2. Focus on engagement with your fans. Selfies are cool and we all talk about how great you look, but come on. We want more than that so let us know what you're up to. Jessie James Decker & Kristin Cavallari are both great example of this. Always showing us what their life looks like.
- Kim K..... people may love your face, but in my opinion the self promoting is over the top.
#3. Don't be spammy - my girl Miley is all about the spammy posts, granted she is definitely engaging with some of her followers but 20 posts in one day is WAY TOO MUCH.
#4. Do be consistent. This is your personal platform to convey who you are as a person, not just on a television screen. So hopefully your message is concise. Especially if you are marketing for other brands. For instance, if Nike uses you to promote, don't post a million pics in Under Armor gear. You'll have us all confused.
#5. Do be creative! We look to you to inspire us. If your life looks just like mine, I'm going to hit you with an unfollow real quick. Not that the lose of me loyalty matters, but the loss of millions certainly could.
Short & sweet, but definitely to the point.
I love these do's and don't's. It frustrates me so much when I see brands who just look flat out sloppy on social media. It's crazy to thing that they are paying people to make their social media look so mediocre. I think it all starts with having a plan. If you have a plan and strategy before you begin posting, it makes you come across like you have it together and your fans will appreciate that.
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