Guess Who

This week I decided to spotlight one of my greatest inspirations for all things fashion, hair, makeup etc. Her name is Gigi Hadid and some of you may recognize her because you love her as I do, or you may have seen her mom Yolanda on RHBH. Gigi is not only a model for Guess (and has been basically her entire life) but she also shoots with Sport Illustrated and many others. Her modeling career has taken off the past couple of years and it seems as if that trend is going to continue. Her modeling photos are obviously edited, but Gigi is one of those girls who doesn't only post photos from her career, but just her on a daily basis. That is what drives my liken toward her. 

Because she is a model, it is her job to promote each brand and she does a phenomenal job. Just recently she became the face of Maybelline and since then I have purchased several of their products just because I believe Gigi to be credible. Through her Instagram and other forms of social media, Gigi has formed a huge following and I know I can't possibly be the only one using her preferences to gain my own. 

Just in case you don't know who this gorgeous girl is,

This is Gigi's latest ad for Guess

Here she is getting ready for the Daily Front Row Fashion LA Awards, using a Maybelline mascara.

And finally, in this picture she is walking around NYC (which she now calls home) and she tagged the designer she is wearing, shamelessly promoting him and her own style.

Companies/Brands within the beauty industry have been using different celebrities as the face of their brand for years, but it wasn't until the advances in technology that you could see these women using brands in their everyday life, instead you watched a TV commercial and didn't actually believe that they liked the brand, but it was for business purposes. Social media has shed a new light on the relationships we have with the celebrities we look to for guidance, especially in relation to beauty.